Linnet.

Our team

A small senior core and a wide network

One team from the first question to the final story. Senior people do the work, not just the pitch.

  • Abdulaziz Boghdady

    Strategy & Partnerships

    Abdulaziz Boghdady

    The strategist

    Abdulaziz is a strategy and policy professional who works where government, donors and business meet, with a passion for turning national priorities into programmes that deliver.

    With experience at EY, GIZ and the Egyptian Ministry of Trade and Industry, as well as projects for UNEP and UNIDO, he has worked on national policy, industrial strategy and cross-sector partnerships across Egypt and the GCC, and has won major grants from international foundations and the EU.

    Abdulaziz holds an Executive MBA from Maastricht University, a postgraduate diploma in management from the American University in Cairo, and a bachelor’s degree in law.

  • Brand & Media

    Ahmed Abulhuda

    The storyteller

    Marketing and creative leader. Heads marketing at Scrub Valley, a GCC healthcare recruitment platform, and founded The Social Playground, a Cairo creative and branding agency. Has led teams of up to 17 across brand, campaigns and video, with a focus on Arabic-language audiences.

  • On demand

    The network

    Economists, M&E specialists, sector experts, designers and video crews, brought in for each project.

Bring us the hard problem.

Tell us what you’re trying to change. We’ll reply within two working days with a first view and a way to start.

Bring us the hard problem